HotelBrandX
Brand stories, booking journeys, marketing and guest reputation for hotels, resorts, villas, retreats and wedding properties.
WelcomingConsideredDistinctive
The guest journey begins early
A hotel brand should connect the booking story to the experience of arrival and welcome.
Graphic language: An arrival itinerary links a room window, a welcome threshold and a quiet stay horizon.
Composition: Use key-card-like information zones, considered property captions and a calm arrival rail; cards feel like an invitation to a stay.
Your new identity is selected. This complete kit follows that choice. Manage logo choices ↗
One identity. Every format.
5 lockups × 6 treatments. Selected vector artwork and original outlined lettering are preserved.
Browser & app icons.
Download favicon set ZIP ↗Show the exact chosen compact mark at favicon, browser-tab, app-icon and avatar sizes; retain any documented source matte or native counter shapes. Real 16 / 32 / 48 pixel ICO payloads; PNG exports at 16 / 32 / 48 / 96 pixels.
Light browser tabs
HotelBrandXactual pixels
actual pixels
actual pixels
Dark browser tabs
HotelBrandXactual pixels
actual pixels
actual pixels
App launcher previews
Maskable safe zone & Safari
192 / 512 px exports
Exact approved mono symbol
Complete favicon set ZIPMulti-size ICOOriginal SVGApple 180 PNGAndroid 512 PNGMaskable 512 PNGSafari pinned-tab SVGWeb manifestWebsite head snippetBrowser & app preview ↗Icon usage notes
The original SVG preserves the saved mark. Themed icon exports uniformly fit its existing paint; app tiles use opaque brand backgrounds. Manifest paths target a production root and can be adapted for a subpath.
Purposeful colour.
#A9844C
Primary
RGB 169, 132, 76
Approx. CMYK 0 / 22 / 55 / 34
RGB 169, 132, 76
Approx. CMYK 0 / 22 / 55 / 34
#7A1E2C
Secondary
RGB 122, 30, 44
Approx. CMYK 0 / 75 / 64 / 52
RGB 122, 30, 44
Approx. CMYK 0 / 75 / 64 / 52
#10213D
Ink
RGB 16, 33, 61
Approx. CMYK 74 / 46 / 0 / 76
RGB 16, 33, 61
Approx. CMYK 74 / 46 / 0 / 76
#FCFAF8
Paper
RGB 252, 250, 248
Approx. CMYK 0 / 1 / 2 / 1
RGB 252, 250, 248
Approx. CMYK 0 / 1 / 2 / 1
#FFFFFF
White
RGB 255, 255, 255
Approx. CMYK 0 / 0 / 0 / 0
RGB 255, 255, 255
Approx. CMYK 0 / 0 / 0 / 0
#111111
Black
RGB 17, 17, 17
Approx. CMYK 0 / 0 / 0 / 93
RGB 17, 17, 17
Approx. CMYK 0 / 0 / 0 / 93
sRGB master colours. CMYK values are unprofiled planning estimates. Use the contrast combinations documented in the guide.
A consistent voice in type.
Display / Lora
Let your property story begin before check-in
Use display type for headlines and short messages. Preserve the original logo lettering and artwork as supplied.
Body / Source Sans 3
Connect your property's character, practical stay information and guest reputation with a considered booking enquiry journey.
Regular for reading, semibold for labels. Font files and their licences are bundled.
Shapes with a shared origin.
An arrival itinerary links a room window, a welcome threshold and a quiet stay horizon. Keep supporting graphics decorative and outside the logo clear space.
Business cards & letterhead.
Print stationery for HotelBrandX. The card QR opens the brand website; the A4 letterhead keeps a clear writing area beneath its branded header.
Branded header and footer, with space for your letter.
Scan to visit hotelbrandx.com
Direct destination: https://hotelbrandx.com
Keep the QR's white border intact and print it at least 20 mm wide, including that border. The original vector file is included.
Print PDFs include 3 mm bleed and defined trim boxes. Keep writing inside the letterhead's documented text area.
A brand that shows up everywhere.
20 visual collateral pieces with brand-specific copy, plus a reusable email signature. SVG sources, PNG exports and print PDFs are included.
The same identity, in motion.
A guest itinerary moves from booking to welcome and settles at the stay horizon. A room-window light moves along the arrival itinerary.
A system you can keep using.
Print layouts include 3mm bleed. Follow the supplied trim boxes; have your print supplier confirm colour profile and brochure fold allowance. Website and contact copy comes from source website content.