{
  "slug": "hotelbrandx",
  "brand": "HotelBrandX",
  "category": "Industry brands",
  "concept": "The welcome portal",
  "rationale": "A sculpted doorway opens onto a warm rising horizon to express the considered welcome before a stay.",
  "primary": "#A9844C",
  "secondary": "#7A1E2C",
  "ink": "#10213D",
  "font": "editorial",
  "wordmarkParts": [
    {
      "text": "Hotel",
      "color": "ink"
    },
    {
      "text": "BrandX",
      "color": "primary"
    }
  ],
  "index": 51,
  "repo": "hotelbrandx-site",
  "websiteConcept": "Brand stories, booking journeys, marketing and guest reputation for hotels, resorts, villas, retreats and wedding properties.",
  "identityNotes": "Existing raster logo set; profiles say colours sampled from source/logo artwork. Preserve exact existing assets; redesign only as separate candidate.",
  "evidencePaths": [
    "hotelbrandx-site/kit/content/brands.json",
    "hotelbrandx-site/kit/content/profiles.ts"
  ],
  "status": "selected",
  "geometrySha256": "538ae7b90967bc3c881a1b0f6c60863b485244e4f97c6bdf27f824d1438f7524",
  "identitySelection": "new",
  "selectionVersion": 2,
  "selectionStatus": "finalized",
  "sourceFormat": "native-vector",
  "sourceGaps": [],
  "canonicalMasterSha256": "645566d7c5b9dc1deb767027b4debc1063c70fbb400bdc6ab3241f9116b270aa",
  "proposalLogo": "proposals/hotelbrandx/logo.svg",
  "selectedLogo": "assets/hotelbrandx/logo.svg",
  "statusDetail": "User-selected new identity; website branding unchanged."
}