HotelBrandX — Customer-journey clarity checklist

[ ] Direct-booking page improvements
[ ] Stay-occasion and seasonal content
[ ] Approved booking-platform content updates
[ ] Separate wedding and group enquiry flows
[ ] Scoped travel-intent campaigns
[ ] Booking-source reporting plan

Room inventory, rates, availability and bookings remain in the client booking system. Media spend, travel, property shoots and booking commissions are not included.