HotelBrandX — Responsible reputation checklist

[ ] Guest feedback and response ownership
[ ] Review escalation and reply templates
[ ] Accurate amenity and policy checks
[ ] Permission-led guest-story publication
[ ] Pre-arrival expectation setting
[ ] Recurring feedback-theme review

Room inventory, rates, availability and bookings remain in the client booking system. Media spend, travel, property shoots and booking commissions are not included.